To inspire a brighter food future

Food and agricultural systems are affected by trends that could jeopardize their future. Changing course is critical – “business as usual” is no longer an option. A more sustainable future is attainable, but getting there is not a walk in the park: significant investments are needed. Monetary investments, but definitely as important, attitude change by all actors in the agro-food chain. On the producer side – producing more food will be unavoidable, but the only way is doing so with less. Less food waste, higher efficiency and less unhealthy food. On the consumer side – raising consumer awareness will help to contain the need to unnecessarily expand food production and reduce the multiple burdens of malnutrition and lifestyle diseases. A large part of our healthcare cost, paid by society and governments, could be avoided when people adopt a healthier lifestyle. Food and agricultural sectors are key in this transition towards a sustainable food system providing healthy and high-quality food, but are no longer the only actors who are responsible to ensure equitable access to food.

While moving towards sustainability, food prices might increase significantly. Yet environmental sustainability and food assurance must go hand in hand to not jeopardize the ambition to end hunger and lifestyle diseases.

It is clear – time for action – and on numerous fronts!

Of course we should not forget that food brings joy in life and connects people. Even more, food is often deeply integrated in society and is part of human heritage. Therefore, the socio-cultural aspects of food should be kept in mind as well!

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